The Alpha Advantage

We constructed the Alpha Advantage Pyramid to help illustrate the value we bring to Plan Sponsors as the Co-Fiduciary Adviser.

Alpha401k is a unique and purely unbundled 401(k) co-fiduciary Adviser. This means our only bias is toward you the Plan Sponsor and Plan Participants.

(click image to enlarge)


Alpha401k is a subsidiary of Alpha Wealth Services, LLC. an independent Fiduciary Adviser that put the interest of our clients first. We are not beholden to anyone expect our clients as our only compensation is from you. We are paid no commission from any investment company.


We believe that the 401(k) plan is the primary way for individuals to grow their wealth. Because of that, we are dedicated to providing a world-class 401(k) solution that INCREASES PARTICIPANT RESULTS AND KNOWLEDGE by helping them reach their financial goals, while partnering with Plan Administrators to REDUCE ADMINISTRATIVE BURDEN.


OUR EXPERTISE: Alpha401k specializes with small businesses who seek to provide a robust plan to their employees at the lowest fee, while being fiduciary compliant with the Department of Labor. The Gold Standard in the Financial Planning Profession, the CERTIFIED FINANCIAL PLANNER™ is a designation held by each Adviser at Alpha401k.

OUR OBJECTIVITY: As independent Co-Fiduciary Advisers, Alpha401k brings you the insights and objectivity to navigate, evaluate and implement a company retirement plan, which is in the best interest of your company and its participants. Unlike the typical 401(k) Adviser which is beholden to their employer or affiliate to recommend proprietary investment products (often riddled with high fees), Alpha401k ’s only responsibility is to you, the Plan Sponsor and 401(k) participants. Specifically, the investment choices we recommend are selected from the entire universe of mutual funds and are non-proprietary.  Further, we select the lowest expense share class of each fund, which translates into better results for plan participants.

OUR PROACTIVITY: Our goal is to provide one-on-one specific investment advice to each participant and an annual seminar teaching participants various relevant financial related topics. We look beyond routine investment advice, and seek to provide participants timely market insights and recommendations.


FIDUCIARY COMPLIANCE: The regulatory environment is constantly changing and with heightened scrutiny on the 401(k) industry, our partnership with you as Plan Co-Fiduciary is designed to help you stay informed and remain 100% compliant.

PLAN STRUCTURE: Designed with the company, executives and plan participants in mind, no one else! As laws change and new opportunities become available it is important a 401(k) plan reflect the goals and interests of the Plan Sponsor and their employees. This means transparent pricing is essential, so we know who is getting paid, how they are paid and why they are being paid.

INVESTMENT SELECTION: Each investment that we recommend is scrutinized before “Investment Fund Lineup” consideration. With monitoring daily, we recommend to you when a change to the investment fund lineup is need.

PARTICIPANT SERVICES: Designed to drive participant engagement through proactive and timely market insights, customized one-on-one investment advice, and ongoing educational and financial training on a variety of topics.